Advanco Appoints John F. Jordon As CEO
Advanco, one of the largest independent track and trace solutions providers, announced today that John F. Jordon has been appointed as the new Chief Executive Officer, effective 27th June, 2025.

John brings more than 35 years of engineering and executive leadership experience from the aerospace, automotive, software, and computing sectors to Advanco. A licensed professional engineer, John was an early pioneer in pharmaceutical serialization, notably contributing to the serialization of Pfizer’s Viagra in the mid-2000s—one of the industry’s most recognized implementations. Prior to his appointment as CEO, John served as advanco’s Chief Customer Officer, and before that spent over eight years as the President of Vantage Solutions before it was acquired by advanco.
As CEO, John will oversee advanco’s strategic vision and global operations. He will lead advanco’s expanding portfolio of global clients, ensuring the development and delivery of secure, future-focused serialization solutions.
John is a fierce proponent of Serialization 2.0., a concept that is already having a significant impact and one that is expected to shape the overall pharma serialization sector of the future.
John Jordon will oversee advanco’s strategic vision and global operations as the Serialization 2.0. era continues to shape the global pharma sector.
Advanco is a portfolio company of Parabellum Investments, the family office of founder and CEO, Rami Cassis.
Serialization 2.0, as defined by advanco, encourages companies to use standard, rather than proprietary, components to build open, interoperable, and scalable architectures. It places more emphasis on PLC control over IPCs, makes better us of data collection and calls for an increased use of AI and predictive analysis. As the hardware upgrade cycle approaches, this will enable pharmaceutical clients to benefit from the most innovative serialization systems available at a reduced total cost of ownership.
John Jordon, advanco CEO, commented, “Advanco is already recognized as a trusted serialization partner by pharmaceutical manufacturers and packaging providers across the world. However, as the future of serialization continues to take shape within the pharma sector, we are committed to ensuring clients can rely on the most cost-effective, intuitive and scalable serialization solutions available anywhere in the market, both today and in the future.”
ABOUT ADVANCO
As the leading provider for Levels 2 to 5 Item Level Serialization, advanco has been offering extensive, holistic and mission critical solutions in the fields of supply chains and track and trace since the early 1980s. In addition to serialization, advanco covers all aspects of the manufacturing consulting process across the entire supply chain, including everything from raw material handling to process flow and equipment specification right through to the distribution and warehouse stage.
Advanco’s industry-leading software platform is known as ARC. This end-to-end solution works seamlessly through manufacturing, packaging, and along the entire supply chain, featuring track and trace.
The software is customized to suit current and future needs, while optimizing existing customer systems. The ARC solution offers maximum flexibility, extremely high security, and governmental compliance, without sacrificing quality standards. The result provides customers with a significant competitive advantage.
Check out the original press release here: https://healthcareguys.com/2025/08/20/advanco-appoints-john-f-jordon-as-ceo/