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With Christmas now a distant memory, and with most of us starting our third full week back at our desks, it’s fair to say that it’s full steam ahead for another busy year in the world of pharmaceutical serialization.

The issue of counterfeit medicines continues to be a huge issue of the pharmaceutical industry, with 10% of the world’s drug thought to be fake. Industry 4.0 provides an opportunity to overhaul current systems and create an efficient industry operating dynamic.

The pharmaceutical supply-chain is used to adapting and stepping-up in times of pressure. The sheer volume of medicines needed across the globe, and the fact these drugs come in all forms, varieties, shapes, and sizes, means the supply-chain has always needed a degree of flexibility.