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Selling pharmaceuticals? Luxury goods? Foods or beverages? Match the appropriate anti-counterfeiting and brand authentication packaging technology to your product.

We sat down with Peter and grilled him about his previous experience – which revolves around setting up one of the world’s most successful software optimization companies – and dug a little deeper into his role at advanco.

Serialization track-and-trace technology — well used and proven by the pharmaceutical sector to combat counterfeiting — is now making substantial inroads into other markets, like foods and luxury goods.