About
advanco

About
advanco

As the leading provider for Level 3 and Level 4 Item Level Serialization, advanco has been offering extensive, holistic and mission critical solutions in the fields of supply chains as well as Track & Trace.

ARC Platform ARC Platform

Offering extensive, holistic and
mission critical solutions for more
than 41 years.

Advanco has been providing leading solutions for the cross-industry serialization of products, with particular focus on the global pharmaceutical industry for over 11 years. Our Development and Support team draws on over 4 decades of experience in the supply chain sectors, arming our customers with industry-leading serialization software, known as ARC. This end-to-end solution works seamlessly through manufacturing, packaging, and along the entire supply chain, featuring Track & Trace. The software is customized to suit current and future needs, while optimizing existing customer systems. The ARC solution offers maximum flexibility, extremely high security and governmental compliance, without sacrificing quality standards. The result provides our customers with a significant competitive advantage.

Meet the team
Chairman Parabellum Investments

Rami Cassis

LinkedIn

Rami Cassis is founder & CEO of Parabellum Investments. Trained as an engineer & physicist, he spent 10 years at Schlumberger in operations and senior management roles. He was then a corporate executive at KPMG and Atos Origin prior to his first buyout in 2007. Since then, using his own capital, he has acquired and developed a number of firms in enterprise software and services.

CEO
Alf Goebel Alf Goebel

Alf Goebel

LinkedIn

Alf is the CEO of advanco. He is a C-Level enterprise software sales, marketing and product executive, with strong operational experience specializing in high growth business in Europe and the US. Alf has extensive experience with Global Partnerships with SAP. He was a partner at Lupo Ventures and has held senior executive positions at a number of leading technology companies, including Snow Software , MSC Software and Software AG. He is resident in Silicon Valley and divides his time between Silicon Valley and Europe.

Director of Software Development
Gökçe Güven

TUR

Gökçe Güven

LinkedIn

Gökçe has 20 years of work experience as a software developer in the multiple projects. He has been responsible for the software development and management in serialization projects at advanco since 2016.

Director of Project Management

TUR

Hasan Verinç

LinkedIn

Hasan is a highly experienced consultant in the life science industry. He has strong automation, enterprise systems, and level 1 to 4 skills including integration with level 4 systems.

Director of Partner Sales
Martin Max

GER

Martin Marx

LinkedIn

Martin joined advanco in 2019. He has over 30 years of experience in sales and partnering for enterprise software companies.

Director of Sales
Petra Bodemeier

GER

Petra Bodemeier

LinkedIn

Petra joined advanco in 2019. Previously, Petra joined SAP where she held different functions in direct and indirect sales and as a Senior and Global Account Director in the manufacturing sector.

Director of Product Management
Sami Bilal

TUR

Sami Bilal

LinkedIn

Sami joined advanco 2015. He supervises all product aspects, from R&D to support management. He managed the Track and Trace project of Nobel Pharmaceuticals for the pioneering Turkish serialization project.

General Counsel

UK

Alan Chan

LinkedIn

Alan provides legal advice and strategic support to advanco. He is also General Counsel and Company Secretary of Parabellum Investments and Parseq.

CFO

UK

Rob Littlewood

LinkedIn

Robert is Chief Financial Officer of Parabellum Investments and its portfolio of companies. A Chartered Accountant (FCA), Robert qualified at the large independent practice, BHP, prior to spending four years at PwC’s North Assurance practice, working with a wide mix of clients.

Join
our team

Join a company that offers international growth opportunities in Serialization Software. Be part of an elite team that provides oversight, direction and expertise in transforming successful, but regional product solutions into international market leaders. Play a pivotal role in the company’s rapidly growing international sales efforts.

Join
our team

Join a company that offers international growth opportunities in Serialization Software. Be part of an elite team that provides oversight, direction and expertise in transforming successful, but regional product solutions into international market leaders. Play a pivotal role in the company’s rapidly growing international sales efforts.

Our commitment to
environmental, social
and corporate governance

At advanco we offer verifiable security every day – to ensure that the contents always match what is on the package labelling.

Our goal is to deliver “Single Item Serialization.” allowing track and trace for individual goods, products and materials in real time – along the entire supply chain, anywhere on the face of the planet.

There is no greater transparency and no greater opportunity to ensure anyone, anywhere, can benefit from a secure, safe and equitable share of the world’s resources.

Affiliations

Advanco is a founding member of OPEN-SCS, an open work group which functions towards establishing open standards in the industry to achieve the ease-of-connectivity the industry needs and works towards establishing open standards for the industry.

OPC is the interoperability standard for the secure and reliable exchange of data in the industrial automation space and in other industries. It is platform independent and ensures the seamless flow of information among devices from multiple vendors.

GS1 is a neutral, global collaboration platform that brings industry leaders, government, regulators, academia, and associations together to develop standards-based solutions to address the challenges of data exchange.

Advanco is a founding member of OPEN-SCS, an open work group which functions towards establishing open standards in the industry to achieve the ease-of-connectivity the industry needs and works towards establishing open standards for the industry.

OPC is the interoperability standard for the secure and reliable exchange of data in the industrial automation space and in other industries. It is platform independent and ensures the seamless flow of information among devices from multiple vendors.

GS1 is a neutral, global collaboration platform that brings industry leaders, government, regulators, academia, and associations together to develop standards-based solutions to address the challenges of data exchange.

The media
center

Digital Catch Up Digital Catch Up

Digital Catch Up

Alf Goebel looks at what the pharmaceutical sector needs to do to ensure it is fit for digital purpose and takes its place at the top of the digital maturity rankings rather than hiding away at the bottom.

Cold Chain and Vaccine Serialization Cold Chain and Vaccine Serialization

Cold Chain and Vaccine Serialization

The incredibly complex logistics behind the safe distribution of temperature-sensitive COVID-19 vaccines has quickly become a top priority. In this webcast, Nicole Linn, Area Sales Manager TQS and Key Account Manager at Wipotec-OCS , and Hasan Verinc, Director of Project Management at advanco will reveal how they support Thermo Fisher Scientific, who distributes COVID-19 vaccines worldwide.

Parabellum
Investments

Parabellum Investments is a privately-owned, international investment firm with offices in London, Frankfurt, Dubai and Sydney, providing operational and financial support to technology companies that are keen to grow. Parabellum Investments provides advanco with access to more than 1,800 employees in Enterprise Software & IT Services with offices around the globe, in addition to its strong financial backing.

Parabellum
Investments

Parabellum Investments is a privately-owned, international investment firm with offices in London, Frankfurt, Dubai and Sydney, providing operational and financial support to technology companies that are keen to grow. Parabellum Investments provides advanco with access to more than 1,800 employees in Enterprise Software & IT Services with offices around the globe, in addition to its strong financial backing.

About Parabellum Investments About Parabellum Investments
Locations

Brussels

Rue de la Fusée 66
1130 Brussels
Belgium
+32 272 68 80 0

Istanbul

Sinanpaşa Mah. Şair
Nedim Caddesi, E2 Blok, D:4
Beşiktaş, İstanbul
+90 212 706 22 60

London

8th Floor, 125 Old Broad Street
EC2N 1AR,
London, England
+44 20 78702299

San Francisco

2121 N. California Blvd,
Suite 290 Walnut Creek
California, 94596, USA
+1 925 401 7028

Take a step into a
more secure future