Advanco has been providing leading solutions for the cross-industry serialization of products, with particular focus on the global pharmaceutical industry for over 12 years. Our Development and Support team draws on over 4 decades of experience in the supply chain sectors, arming our customers with industry-leading serialization software, known as ARC. This end-to-end solution works seamlessly through manufacturing, packaging, and along the entire supply chain, featuring Track & Trace. The software is customized to suit current and future needs, while optimizing existing customer systems. The ARC solution offers maximum flexibility, extremely high security and governmental compliance, without sacrificing quality standards. The result provides our customers with a significant competitive advantage.
Rami is Chairman at advanco, which is owned by Parabellum Investments, his family office. He is a hands-on international growth investor with a history of leading & managing companies ranging from multinational corporates to lower mid-market firms. He has extensive experience across a range of sectors, including financial services, enterprise software, pharmaceuticals, business services, and most recently, fashion.
His current other investments include automation firm, Parseq; digital transformation firm, ieDigital; digital transformation expert, MajorKey; risk management solutions firm, Razor Risk; and luxury fashion retailer, Hervia. He is Chairman at each of these companies.
During his tenure as Chairman of advanco, he has helped the company become one of the globe’s leading forces in Level 3 and Level 4 item-level serialisation.
Previously he has held a number of executive positions with corporations, including Chairman, CEO, COO, and Operations Director, and brings insight from this experience to all Parabellum Investments’ portfolio companies.
Rami holds degrees in Aerospace Engineering and Pure and Applied Mathematics; both gained at the University of New South Wales, Sydney, Australia, where he was also awarded the university medal for the best undergraduate engineering thesis.
Alf is the CEO of advanco. He is a C-Level enterprise software sales, marketing and product executive, with strong operational experience specializing in high growth business in Europe and the US. Alf has extensive experience with Global Partnerships with SAP. He was a partner at Lupo Ventures and has held senior executive positions at a number of leading technology companies, including Snow Software , MSC Software and Software AG. He is resident in Silicon Valley and divides his time between Silicon Valley and Europe.
Erich joins advanco from Siemens Digital Industries Software, where he was the Vice President of DACH’s GSCS division, and CEO of Siemens Industry Software GmbH, Germany. He brings more than three decades of experience in the successful implementation of complex software solutions.
Gökçe has 20 years of work experience as a software developer in the multiple projects. He has been responsible for the software development and management in serialization projects at advanco since 2016.
Hasan is a highly experienced consultant in the life science industry. He has strong automation, enterprise systems, and level 1 to 4 skills including integration with level 4 systems.
Petra joined advanco in 2019. Previously, Petra joined SAP where she held different functions in direct and indirect sales and as a Senior and Global Account Director in the manufacturing sector.
Peter is a highly experienced entrepreneur with a demonstrated history of working in the computer software industry. Before advanco, Peter was both a founder and leader at Snow Software where he was instrumental in their overall global growth leading operations both in Europe and the US.
Alan provides legal advice and strategic support to advanco. He is also General Counsel and Company Secretary of Parabellum Investments and Parseq.
Robert is Chief Financial Officer of Parabellum Investments and its portfolio of companies. A Chartered Accountant (FCA), Robert qualified at the large independent practice, BHP, prior to spending four years at PwC’s North Assurance practice, working with a wide mix of clients.
Alan provides legal advice and strategic support to advanco. He is also General Counsel and Company Secretary of Parabellum Investments and Parseq.
Erich joins advanco from Siemens Digital Industries Software, where he was the Vice President of DACH’s GSCS division, and CEO of Siemens Industry Software GmbH, Germany. He brings more than three decades of experience in the successful implementation of complex software solutions.
Gökçe has 20 years of work experience as a software developer in the multiple projects. He has been responsible for the software development and management in serialization projects at advanco since 2016.
Hasan is a highly experienced consultant in the life science industry. He has strong automation, enterprise systems, and level 1 to 4 skills including integration with level 4 systems.
Petra joined advanco in 2019. Previously, Petra joined SAP where she held different functions in direct and indirect sales and as a Senior and Global Account Director in the manufacturing sector.
Robert is Chief Financial Officer of Parabellum Investments and its portfolio of companies. A Chartered Accountant (FCA), Robert qualified at the large independent practice, BHP, prior to spending four years at PwC’s North Assurance practice, working with a wide mix of clients.
Peter is a highly experienced entrepreneur with a demonstrated history of working in the computer software industry. Before advanco, Peter was both a founder and leader at Snow Software where he was instrumental in their overall global growth leading operations both in Europe and the US.
Swipe through our team
At advanco we offer verifiable security every day – to ensure that the contents always match what is on the package labelling.
Our goal is to deliver “Single Item Serialization.” allowing track and trace for individual goods, products and materials in real time – along the entire supply chain, anywhere on the face of the planet.
There is no greater transparency and no greater opportunity to ensure anyone, anywhere, can benefit from a secure, safe and equitable share of the world’s resources.
Advanco is a founding member of OPEN-SCS, an open work group which functions towards establishing open standards in the industry to achieve the ease-of-connectivity the industry needs and works towards establishing open standards for the industry.
OPC is the interoperability standard for the secure and reliable exchange of data in the industrial automation space and in other industries. It is platform independent and ensures the seamless flow of information among devices from multiple vendors.
GS1 is a neutral, global collaboration platform that brings industry leaders, government, regulators, academia, and associations together to develop standards-based solutions to address the challenges of data exchange.
Advanco is a founding member of OPEN-SCS, an open work group which functions towards establishing open standards in the industry to achieve the ease-of-connectivity the industry needs and works towards establishing open standards for the industry.
OPC is the interoperability standard for the secure and reliable exchange of data in the industrial automation space and in other industries. It is platform independent and ensures the seamless flow of information among devices from multiple vendors.
GS1 is a neutral, global collaboration platform that brings industry leaders, government, regulators, academia, and associations together to develop standards-based solutions to address the challenges of data exchange.
The pharmaceutical supply-chain is used to adapting and stepping-up in times of pressure. The sheer volume of medicines needed across the globe, and the fact these drugs come in all forms, varieties, shapes, and sizes, means the supply-chain has always needed a degree of flexibility.
– Advanco and Utrace jointly launch Level 3 and Level 4 track and trace solutions to enable MENA pharmaceutical companies achieve stringent regulatory traceability standards.
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