About
advanco

About
advanco

As the leading provider for Level 3 and Level 4 Item Level Serialization, advanco has been offering extensive, holistic and mission critical solutions in the fields of supply chains as well as Track & Trace.

ARC Platform ARC Platform

Offering extensive, holistic and
mission critical solutions for more
than 42 years.

Advanco has been providing leading solutions for the cross-industry serialization of products, with particular focus on the global pharmaceutical industry for over 12 years. Our Development and Support team draws on over 4 decades of experience in the supply chain sectors, arming our customers with industry-leading serialization software, known as ARC. This end-to-end solution works seamlessly through manufacturing, packaging, and along the entire supply chain, featuring Track & Trace. The software is customized to suit current and future needs, while optimizing existing customer systems. The ARC solution offers maximum flexibility, extremely high security and governmental compliance, without sacrificing quality standards. The result provides our customers with a significant competitive advantage.

Meet the team
Executive Chairman

Rami Cassis

LinkedIn

Rami is Chairman at advanco, which is owned by Parabellum Investments, his family office. He is a hands-on international growth investor with a history of leading & managing companies ranging from multinational corporates to lower mid-market firms. He has extensive experience across a range of sectors, including financial services, enterprise software, pharmaceuticals, business services, and most recently, fashion.  
His current other investments include automation firm, Parseq; digital transformation firm, ieDigital; digital transformation expert, MajorKey; risk management solutions firm, Razor Risk; and luxury fashion retailer, Hervia. He is Chairman at each of these companies.

During his tenure as Chairman of advanco, he has helped the company become one of the globe’s leading forces in Level 3 and Level 4 item-level serialisation.

Previously he has held a number of executive positions with corporations, including Chairman, CEO, COO, and Operations Director, and brings insight from this experience to all Parabellum Investments’ portfolio companies.

Rami holds degrees in Aerospace Engineering and Pure and Applied Mathematics; both gained at the University of New South Wales, Sydney, Australia, where he was also awarded the university medal for the best undergraduate engineering thesis.

CEO
Alf Goebel Alf Goebel

Alf Goebel

LinkedIn

Alf is the CEO of advanco. He is a C-Level enterprise software sales, marketing and product executive, with strong operational experience specializing in high growth business in Europe and the US. Alf has extensive experience with Global Partnerships with SAP. He was a partner at Lupo Ventures and has held senior executive positions at a number of leading technology companies, including Snow Software , MSC Software and Software AG. He is resident in Silicon Valley and divides his time between Silicon Valley and Europe.

Chief Revenue Officer

GER

Dr. Erich Buergel

LinkedIn

Erich joins advanco from Siemens Digital Industries Software, where he was the Vice President of DACH’s GSCS division, and CEO of Siemens Industry Software GmbH, Germany. He brings more than three decades of experience in the successful implementation of complex software solutions.

Director of Software Development
Gökçe Güven

TUR

Gökçe Güven

LinkedIn

Gökçe has 20 years of work experience as a software developer in the multiple projects. He has been responsible for the software development and management in serialization projects at advanco since 2016.

Director of Project Management

TUR

Hasan Verinç

LinkedIn

Hasan is a highly experienced consultant in the life science industry. He has strong automation, enterprise systems, and level 1 to 4 skills including integration with level 4 systems.

Director of Customer Base
Petra Bodemeier

GER

Petra Bodemeier

LinkedIn

Petra joined advanco in 2019. Previously, Petra joined SAP where she held different functions in direct and indirect sales and as a Senior and Global Account Director in the manufacturing sector.

Director of New Accounts

CAN

Peter Turpin

LinkedIn

Peter is a highly experienced entrepreneur with a demonstrated history of working in the computer software industry. Before advanco, Peter was both a founder and leader at Snow Software where he was instrumental in their overall global growth leading operations both in Europe and the US.

General Counsel

GB

Alan Chan

LinkedIn

Alan provides legal advice and strategic support to advanco. He is also General Counsel and Company Secretary of Parabellum Investments and Parseq.

CFO

GB

Rob Littlewood

LinkedIn

Robert is Chief Financial Officer of Parabellum Investments and its portfolio of companies. A Chartered Accountant (FCA), Robert qualified at the large independent practice, BHP, prior to spending four years at PwC’s North Assurance practice, working with a wide mix of clients.

Join
our team

Join a company that offers international growth opportunities in Serialization Software. Be part of an elite team that provides oversight, direction and expertise in transforming successful, but regional product solutions into international market leaders. Play a pivotal role in the company’s rapidly growing international sales efforts.

Join
our team

Join a company that offers international growth opportunities in Serialization Software. Be part of an elite team that provides oversight, direction and expertise in transforming successful, but regional product solutions into international market leaders. Play a pivotal role in the company’s rapidly growing international sales efforts.

Our commitment to
environmental, social
and corporate governance

At advanco we offer verifiable security every day – to ensure that the contents always match what is on the package labelling.

Our goal is to deliver “Single Item Serialization.” allowing track and trace for individual goods, products and materials in real time – along the entire supply chain, anywhere on the face of the planet.

There is no greater transparency and no greater opportunity to ensure anyone, anywhere, can benefit from a secure, safe and equitable share of the world’s resources.

Affiliations

Advanco is a founding member of OPEN-SCS, an open work group which functions towards establishing open standards in the industry to achieve the ease-of-connectivity the industry needs and works towards establishing open standards for the industry.

OPC is the interoperability standard for the secure and reliable exchange of data in the industrial automation space and in other industries. It is platform independent and ensures the seamless flow of information among devices from multiple vendors.

GS1 is a neutral, global collaboration platform that brings industry leaders, government, regulators, academia, and associations together to develop standards-based solutions to address the challenges of data exchange.

Advanco is a founding member of OPEN-SCS, an open work group which functions towards establishing open standards in the industry to achieve the ease-of-connectivity the industry needs and works towards establishing open standards for the industry.

OPC is the interoperability standard for the secure and reliable exchange of data in the industrial automation space and in other industries. It is platform independent and ensures the seamless flow of information among devices from multiple vendors.

GS1 is a neutral, global collaboration platform that brings industry leaders, government, regulators, academia, and associations together to develop standards-based solutions to address the challenges of data exchange.

Media Center

The essential components of a watertight cold chain The essential components of a watertight cold chain

The essential components of a watertight cold chain

The pharmaceutical supply-chain is used to adapting and stepping-up in times of pressure. The sheer volume of medicines needed across the globe, and the fact these drugs come in all forms, varieties, shapes, and sizes, means the supply-chain has always needed a degree of flexibility.

Advanco partners with Utrace to enable MENA pharmaceutical companies to achieve traceability compliance Advanco partners with Utrace to enable MENA pharmaceutical companies to achieve traceability compliance

Advanco partners with Utrace to enable MENA pharmaceutical companies to achieve traceability compliance

– Advanco and Utrace jointly launch Level 3 and Level 4 track and trace solutions to enable MENA pharmaceutical companies achieve stringent regulatory traceability standards.

Parabellum
Investments

Parabellum Investments is a privately-owned, international investment firm with offices in London, Frankfurt, Dubai and Sydney, providing operational and financial support to technology companies that are keen to grow. Parabellum Investments provides advanco with access to more than 1,800 employees in Enterprise Software & IT Services with offices around the globe, in addition to its strong financial backing.

Parabellum
Investments

Parabellum Investments is a privately-owned, international investment firm with offices in London, Frankfurt, Dubai and Sydney, providing operational and financial support to technology companies that are keen to grow. Parabellum Investments provides advanco with access to more than 1,800 employees in Enterprise Software & IT Services with offices around the globe, in addition to its strong financial backing.

About Parabellum Investments About Parabellum Investments
Locations

Brussels

Rue de la Fusée 66
1130 Brussels
Belgium
+32 272 68 80 0

Istanbul

Sinanpaşa Mah. Şair
Nedim Caddesi, E2 Blok, D:4
Beşiktaş, İstanbul
+90 212 706 22 60

London

8th Floor, 125 Old Broad Street
EC2N 1AR,
London, England
+44 20 78702299

San Francisco

2121 N. California Blvd,
Suite 290 Walnut Creek
California, 94596, USA
+1 925 401 7028

Cancún

Boulevard Kukulkán, Puerto Cancún
Marina Business Center,
77500, Cancún, Q.Roo, México
+52 998 336 0115

Take a step into a
more secure future